Category Archives: Social Media

Listen Carefully: How Social Media Monitoring is Dramatically Changing the Way We Listen and Interact With Customers

Malcolm De Leo Chief Evangelist NetBase Solutions www.netbase.com Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. In his current role, he is a subject matter expert in applying social media to build … Continue reading

Posted in Marketing Thought Leadership, Marketing Thought Leadership Podcast, Podcasts, Social Media | Leave a comment

Just a Moment for Marketing: Is It OK to Be Anti-Social?

Linda advises: Pick and choose those tactics that feel right for you. Don’t try to be all things to all people. Be yourself.

Posted in Best Practices, Customer Interactions, Marketing Strategy, Marketing Success, Social Media | Tagged , , , , , , , , , , , , , , , | Leave a comment

Unexpected and Unconventional: The Undeniable Advantages of the Unconference

Latest podcast: Linda Popky interviews Jen Berkley Jackson, Owner, The Insight Advantage, on the unconference and the advantages of this new type of gathering. Learn more.

Posted in Best Practices, Marketing Strategy, Marketing Success, Social Media | Tagged , , , | Leave a comment

Just a Moment for Marketing: Face the Facts on Facebook

Linda asks: With almost 1 Billion subscribers, is Facebook the panacea for your marketing needs?

Posted in Best Practices, Marketing Accountability, Marketing Strategy, Marketing Success, Social Media | Tagged , , , , , , , , , , , , , , , , | Leave a comment

  • Upcoming Events

  • What’s New

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article

    Podcast: Interview of Linda Popky about marketing that matters by Steve Caldwell of Manager Mojo.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: Businesses Find Success Doesn't Take a Vacation – Read release

    Podcast: Linda Popky interviews author Aliza Sherman who talks about what marketers need to be aware of, and beware of, when using social networks, especially avoiding the technology trap. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Keep 'Em Coming Back for More. Encourage your repeat customers. – View the video

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats