Category Archives: Podcasts

Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company

Jen Berkley Jackson Owner The Insight Advantage www.theinsightadvantage.com Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations use customer insight to grow profits and market share. She works with companies to determine … Continue reading

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged , , , , , , , | Leave a comment

Expect Employees to Leave and Come Back: The Strategic Advantage for Companies Who Understand the Boomerang Principle

Lee Caraher CEO DoubleForte PR & Digital Marketing www.leecaraher.com Lee Caraher is the CEO of Double Forte PR & Digital Marketing, where she’s known for her practical solutions to big problems. She is the author of Millennials & Management, based … Continue reading

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged , , , , , , , , | Leave a comment

It’s All About Relationships: How Savvy Networkers Work a Room for Success

Susan RoAne Author and Speaker Detati Digital Marketing www.susanroane.com Named by Forbes.com as one of the networking gurus of 2015, Susan RoAne is an in-demand international keynote speaker who for three decades has shared her message of connection and communication … Continue reading

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged , , , , , | Leave a comment

Salim Omar of CPA Marketing Genius interviews Linda Popky

Salim Omar, president of CPA Marketing Genius, interviews Linda Popky, who discusses her book, Marketing Above the Noise. General discussion of marketing today versus marketing as it was done in the past. Listen to the interview.

Posted in Best Practices, Books, Marketing Strategy, News and Updates, Podcasts | Tagged , , , , , , , | Leave a comment

  • Upcoming Events

  • What’s New

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article

    Podcast: Interview of Linda Popky about marketing that matters by Steve Caldwell of Manager Mojo.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: Businesses Find Success Doesn't Take a Vacation – Read release

    Podcast: Linda Popky interviews author Aliza Sherman who talks about what marketers need to be aware of, and beware of, when using social networks, especially avoiding the technology trap. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Hidden Cost of Too Much Collaboration. Encourage constructive disagreement. – View the video

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats