Category Archives: Marketing Strategy

Just a Moment for Marketing: When Uncontrolled Friction is Destructive

Linda advises: Create a situation where constructive friction can survive.

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Just a Moment for Marketing: Friction Point: When Friction Sparks Change

Linda asks: What happens when friction does not sponsor constructive change?

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Just a Moment for Marketing: Friction Point: From Success to Stagnation

Don’t lose your company’s edge. Encourage constructive friction.

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Just a Moment for Marketing: Mocha on Marketing: It Doesn’t Smell Right

LInda observes: If it doesn’t smell right, it just isn’t right.

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