It’s About Leading, Not Doing New Insights into the World of Marketing Leaders

Thomas Barta
Author
www.thomasbarta.com

Thomas Barta speaks, writes, and consults to customer leaders on achieving their organizational growth aspirations. A former McKinsey partner, his clients have included many of the world’s most prominent companies, including over two dozen of the Fortune 500. His research-based concept of customer leadership helps senior marketers and other leaders develop a top management view of the marketplace and the organization, enabling them to shape the C-suite agenda and drive profitable growth. He is the co-author of the recently published book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.

In this podcast, Thomas talks about the fact that less than half of marketers are happy with their influence and career success. He discusses what makes marketing leadership so different from other functional areas, introduces the value creation zone, and explains why a focus on leadership and digital technology is not enough to be a successful marketing leader.


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Just a Moment for Marketing: Mocha on Marketing: Telling Me a Story

Linda asks: Are you listening to your customers?

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Top of Mind Thursday December 1, 2016: Back in Black

Top of Mind Thursday

Ever wonder how successful all of those Black Friday megapromotions and sales are anyway?

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This past week Target hit a bullseye with its Black Friday promotion–selling  3200 TVs a minute or 192,000 televisions before breakfast.

You can bet that most of those people came for the low priced, low-margin TV, but picked up a few other things while they were in the store, too. And nearly a week later, here we are still talking about it!

While many of us might not be caught dead mixing it up with those frenetic retail shoppers on the day after Thanksgiving, it’s a good lesson that these kind of tried and true promotions happen year after year for a good reason–they actually work.

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Just a Moment for Marketing: The Cost of Unresolved Dissonance

Linda asks: How are you managing dissonance?

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