Article: "Why Growth Hacking Fails" by Linda Popky on Mad Marketer - Read article
Podcast: Linda Popky interviews Sunny Bonnell, cofounder of Motto, who talks about the leader's role in building a brand. - Listen
Newsletter: Marketing Leverage Times - Summer 2016 edition – Read now
MENGonline.com: "5 Steps to Matching Customer Experience and Marketing Promises" – Read article
SAC® Press Release: Summertime No Vacation For Business Momentum – Read release
Video: Just a Moment for Marketing: Drought Tolerance – View the video
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Linda advises: Peel away the artificial layers to reveal what’s underneath.
What I find most amazing about this whole episode, is that in today’s fast-moving, digital, connected, research-anything-in-seconds world, this kind of mistake is allowed to happen.
We know that when public figures misconstrue their employment history, military service, or educational background, the truth finds it way out. We’ve seen the power of videos to show us within seconds what really happened at a terrorist attack, natural disaster, or police shooting. Teachers have been relying on online tools to check the originality of students’ compositions for years.
What happened here? A low-level staffer put this together without being aware of the consequences. The question is why no one else double-checked what was being said in such a high visibility venue *before* Mrs. Trump took the stage.
What simple errors are happening in your organization because no one took the time to double-check your messages before they were made public?
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
Sunny Bonnell has the ability to see a brand come alive from the very beginning. A prominent bluegrass player by the time she was eleven, Sunny was a street musician and theatre actor before co-founding Motto in her early twenties. She attended the prestigious Savannah College of Art & Design, where she pursued an MFA and earned four art scholarships, all while leading Motto to award-winning recognition.
In this podcast, Sunny talks about the leader’s role in building a brand, why articulating meaning is so important, and how brand and culture are truly symbiotic. She talks about why what looks like branding issues is often masking much deeper culture and leadership problems that must be solved first.
Listen to this podcast.
Linda advises: Be careful not to push customers in a direction they don’t want to go.