Where Are Those Synergies Anyway? What Marketers Should Know About Why Most Mergers & Acquisitions Don’t Deliver

Constance Dierickx
CEO and Founder
CD Consulting Group
www.cdconsultinggrp.com

Constance Dierickx helps senior executives in high-stakes transitions and crisis. Her clients succeed in mergers and acquisitions 400 percent more often than the average. She has consulted with executives in more than 20 countries on five continents over a 25-year period. Prior to her consulting career, Constance was a stockbroker, where she observed the effect of illogical decisions on both her clients and colleagues. Her curiosity about how people make decisions led her to study psychology and business, earning a PhD, and becoming known as The Decision Doctor™. Her forthcoming book High Stakes Leadership is due in September, 2017.

In this podcast, Constance talks about the biggest traps in mergers and acquisitions, as well as the role emotion plays in these decisions. She discusses the invisible decision traps executives often fall into, why courage, judgment and fortitude are critical for successful high stakes leadership, and what today’s marketers can learn from Jackie Robinson and Branch Rickey.


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Just a Moment for Marketing: Stand Up to Stand Out

Linda advises: Stand up for what’s right.

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Top of Mind Thursday March 23, 2017: This Change Doesn’t Fly

Top of Mind Thursday

This week both the US and UK issued new restrictions on the use of portable electronics, including laptops and tablets, as carryons on a number of flights from Arab countries.

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Supposedly, this is because of security risks related to explosives that can be hidden in the devices. But this makes little sense, because the devices are still allowed in checked luggage, and if a device could explode, that would happen in the hold as well as the cabin.

There’s speculation that this move is actually meant to punish national carriers that are subsidized by their respective home countries to the detriment of other airlines.  Or, this could have been just a symbolic gesture to make it appear that a new security measure is being implemented.

The consequence of this action is that thousands of travelers will probably rethink their travel plans to avoid traveling on these airlines through these midpoints. Not only do they want to use their laptops and tablets on the plane, they don’t trust them to remain safe in checked luggage.

What kind of symbolic decisions with unintended consequences are you making for your business? Are you making your customers’ voyage more comfortable or less enjoyable?

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Just a Moment for Marketing: Mocha on Marketing: Time for Peanut Butter

Linda and Mocha observe: It’s hard to break a habit.

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