Top of Mind Thursday July 30, 2015: Trumping the Competition

Top of Mind Thursday

Donald Trump has thrown a major wrench into the race for the Republican presidential nomination. 

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Trump combines notoriety and seemingly unlimited personal funds with an uncanny ability to make outrageous statements on a variety of topics from immigration to breast feeding. He’s so politically incorrect, the media loves to cover his every move to see what crazy thing he’ll say or do next.

Will Trump be the next American president, or even the Republican nominee? Probably not. Yet, his over-the-top media presence has diverted attention from most of the nearly 20 other Republican candidates in the race.

The stronger Republican candidates will likely survive Hurricane Donald. Those who were in a marginal position to start with will likely be eviscerated by the lack of oxygen in the room with Trump around.

Sometimes an external force trumps logic and reason.

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Just a Moment for Marketing: Big Insights From Big Data

Linda asks: How do we use all of this data effectively?

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Top of Mind Thursday July 23, 2015: A Fresh Approach to Fast

Top of Mind Thursday

Amy’s Kitchen, the company that makes a popular variety of vegetarian organic frozen foods, has just opened a vegetarian drive-through fast food restaurant north of San Francisco.

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Organic and fast food don’t seem to go together. However, Amy’s decided if there was a strong market for their frozen foods, why not fresh foods as well?

The initial reaction has been outstanding–long lines of people waiting to try this new fast food option. It’s too soon to tell whether the concept will last, and whether Amy’s will be able to scale their operation to open multiple outlets. But for now, they’re off to a running start.

What new angle can your business take to turn an existing concept into a fresh new exciting idea?

Get in shape for fall with my special Summer Makeover. Learn more.

To subscribe, please click here.


Marketing Above the NoiseMy new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.

Download a FREE chapter now.

What people are saying.

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


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charlene-liCharlene Li
Founder & CEO, Altimeter Group
www.charleneli.com

Charlene Li founder and CEO of Altimeter Group, is the author of five books, including the New York Times bestseller, Open Leadership, and the co-author of the critically acclimated book, Groundswell. Her new book is The Engaged Leader: A strategy for Your Digital Transformation. She is a sought after speaker and advisor to many Fortune 500 companies.

In this podcast, Charlene talks about engaged leadership and how companies with engaged leaders are more effectively accomplishing their goals through new technology. She discusses how listening, sharing and engaging for just a few minutes per day can build relationships and transform organizations.


ListenListen to this podcast.


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