Top of Mind Thursday February 23, 2017: Responding to a Grave Danger

Top of Mind Thursday

Last week, more than 100 graves were desecrated in a Jewish cemetery near St. Louis, MO.

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This was not a simple act of vandalism. To systemically dislodge such large monuments. weighing hundreds of pounds each, required pre-planning, coordination, and a group effort.

This incident comes on the heels of ongoing telephone terrorism which has targeted nearly 50 Jewish Community Centers across the U.S. in the months since Donald Trump was elected president.

On Tuesday, Mr. Trump finally came forward to denounce these hateful actions. On Wednesday, Vice President Pence visited the cemetery to offer similar sentiments.

But it was the response of another group that is most encouraging. A local Muslim organization has raised nearly $70,000 to help the cemetery clean up and restore the gravesites.

We need to root out bigotry and terrorist acts against all members of our society, regardless of their race, color, or religious affiliation, and regardless of whether the perpetrators are foreign-born or home-grown.

We can’t control others’ actions. But we can control how and where we show up in response.

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Just a Moment for Marketing: Building Community

Linda asks: What communities do your customers belong to?

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Top of Mind Thursday February 16, 2017: A Wet and Wild Ride

Top of Mind Thursday

The emergency spillways at California’s Oroville Dam sat empty and unused for nearly 50 years, seeming almost like an afterthought. Until this week, when they became critical.

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Record rainfall in Northern California caused water levels in the dam, the highest in the country, to exceed 100% of capacity. Water began to flow at a high rate over both the main spillway and the emergency spillway. Only then did it become apparent that the half-century old design really wasn’t meant to handle this kind of water release.

Nearly 200,000 people were evacuated while dam operators worked to  lower the water level in Oroville Lake. Now, we learn that 10 years ago environmentalists raised the issue of whether the spillways would hold up in an emergency. They were rebuffed by government engineers who said the chances of needing the spillways were extremely remote and didn’t warrant the expense of reinforcement.

Those people downstream of the Oroville Dam this week didn’t appreciate the remoteness of the probability they’d be in this situation, as they fled for their lives. They just hoped quick thinking could fix a situation left unsolved.

What remote but potentially fatal issues does your organization choose to ignore? What processes should you put in place to test emergency responses now–before your business is washed away?

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Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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What are people saying?

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Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

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linda@popky.com
(650) 281-4854
www.leverage2market.com

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Just a Moment for Marketing: Time for a Sequel

Linda advises: Replicate your successes.

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