Podcast: Linda Popky interviews Anne Janzer who talks about the process of writing and the specific challenges marketers face in creating marketing content. - Listen
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Marketing Above the Noise
Author and Writer
Anne Janzer is a consultant and professional writer who has worked with more than a hundred technology companies. She is the author of the books Subscription Marketing: Strategies for Nurturing Customers in a World of Churn and the recently released The Writer’s Process: Getting Your Brain in Gear.
In this podcast, Anne talks about the process of writing and the specific challenges marketers face in creating marketing content. She discusses strategies for improving writing productivity, why it’s important to have the right mindset, and explains how writing is in many ways like baking bread.
Listen to this podcast.
Linda advises: Support your key constituents.
I’m struck with the number of empty storefronts and boarded up kiosks. One of our favorite women’s clothing stores has downsized from four stores to one. Hilo Hatty, a mainstay in the islands for Hawaiian wear and kitchsy gifts for over half a century, has shrunk to only 20% of their former space.
When we ask why, we’re told rents are being raised to a level that businesses can’t afford. Living in the Bay Area, I can certainly understand this kind of real estate crunch. But the difference is that here entire sections of towns and malls sit empty and boarded up. The vacancy rate in San Francisco is close to zero–here, more than a year later, the 80% of Hilo Hatty’s not being used still sits empty.
The trend to raise prices as high as possible has hit Maui. Maybe upscale stores will come in and eventually fill some of the space. But is it really wise to drive away the local businesses that have been part of the landscape for decades? Seems like a little bit of the flavor of the island has been washed out with the tide.
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Linda advises: Match the medium with the audience.