Make It Remarkable: Building a Strong Online Personal Brand

chris-dessiChris Dessi
CEO
Silverback Social
www.silverbacksocial.com

Chris Dessi is an award-winning digital thinker, author, television & radio commentator, public speaker and educator, and the CEO and Founder of the Silverback Social digital marketing agency. He is a personal branding contributor to Inc.com and Success Magazine, as well as the producer of the Westchester Digital Summit, named by Forbes in 2015 one of the “Conferences That Will Keep You Ahead Of Marketing Trends This Year.” He has written three books. The latest, a leading personal branding book is Remarkable You: Build a Personal Brand and Take Charge of Your Career. He’s also the author of Just Like You: 24 Interviews of Ordinary People Who’ve Achieved Extraordinary Success and Your World is Exploding: How Social Media is Changing Everything – and How You Need to Change with It.

In this podcast, Chris discusses the importance of personal branding, as well as building a powerful digital identity. He introduces us to a set of easy-to-use tools to create compelling online content, and talks about leadership lessons he’s learned since launching his company in 2012.


ListenListen to this podcast.


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Just a Moment for Marketing: When in Doubt, Leave It Out

Linda recommends: Ask whether your existing marketing activities have impact.

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Top of Mind Thursday May 26, 2016: The Force of Laughter

Top of Mind Thursday

By now, more than 143 million people have watched the quick video Candace Payne made of her new Chewbacca mask.

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If you haven’t seen it yet,  go check it out. This mother of two, while sitting in her car, unboxes the new mask she just bought at Kohls, puts it on, makes it growl, and then just laughs and laughs. Then she tells us this mask is for her–not for her kids!

Kohls quickly realized the value of the publicity and gave Candace masks  for the whole family and more toys for the kids, as well as gift cards for back to school shopping. Candace has met with Facebook’s Mark Zuckerberg and she’s now booked on late night TV.

Why did such a simple video go totally viral? Probably because with all the conflict and nastiness in the world, it’s so much fun to see the simple joy of someone having fun and laughing. Talk about the power of the force!

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Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


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Just a Moment for Marketing: The Uber of Everything

Linda advises: Don’t fall in the uber trap!

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