June 9th MENGinar: "Achieving Strategic Advantage through Marketing that Matters" with Linda Popky. Noon ET. From Marketing Executives Networking Group. Register now
Podcast: Linda interviews Chris Dessi, CEO of Silverback Social, about developing a strong personal brand. - Listen
Video: Just a Moment for Marketing: When in Doubt, Leave It Out – View the video
Article: "5 Ways You May Be Sabotaging Your Best Marketing Efforts" by Linda Popky on Mad Marketer - Read article
NEW! Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
SAC® Press Release: Smart Businesses Learn How to Thrive in An Era of Volatility – Read release
Newsletter: Marketing Leverage Times - Winter 2016 edition – Read now
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Marketing Above the Noise
Linda recommends: Ask whether your existing marketing activities have impact.
If you haven’t seen it yet, go check it out. This mother of two, while sitting in her car, unboxes the new mask she just bought at Kohls, puts it on, makes it growl, and then just laughs and laughs. Then she tells us this mask is for her–not for her kids!
Kohls quickly realized the value of the publicity and gave Candace masks for the whole family and more toys for the kids, as well as gift cards for back to school shopping. Candace has met with Facebook’s Mark Zuckerberg and she’s now booked on late night TV.
Why did such a simple video go totally viral? Probably because with all the conflict and nastiness in the world, it’s so much fun to see the simple joy of someone having fun and laughing. Talk about the power of the force!
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
Linda advises: Don’t fall in the uber trap!