Just a Moment for Marketing: Can You Have Not Enough Friction?

Creative disagreement leads to new ideas and improvements.

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Top of Mind Thursday September 14, 2017: Emergency Response

Top of Mind Thursday

In the last two weeks, we marked the 16th anniversary of the 9/11 terrorist attacks and the 12th anniversary of Hurricane Katrina, which caused devastating flooding and damage in the New Orleans area.

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We also saw two extremely powerful hurricanes wreak damage in Houston and Florida.  The good news is that while Harvey and Irma caused significant property damage, there were limited lives lost.

The 9/11 attacks exposed the flaws in our emergency response systems–fire and police departments were not coordinated, there was no central federal agency to step in, and we had no expectation that two of the tallest buildings in America could be leveled by a direct hit from an airplane.

We’ve learned since then. Our emergency responders drill for both natural and manmade disasters. Local, state, and federal agencies coordinate to provide the best level of response. Post-disaster assistance is prepared in advance and ready for implementation after the danger subsides. Part of the process will include reviewing actions that took place in Texas and Florida to learn what didn’t work and determine how to improve for the future.

Compare this to how Equifax handled a massive data security breach that may expose over 100 million Americans to fraud and identity theft. Not only were they caught flatfooted, their response has been more like Katrina than Irma.

We can’t always predict what disasters will befall us, but we can prepare for those events that are more likely to happen. Floridians know to expect hurricanes, and Californians are aware of earthquakes.

As a business, you need to identify those external events that could cause irreparable harm to you or your customers.  Prepare now so you can avoid as much damage as possible, and be ready to offer an appropriate response when a massive storm hit.

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Conversations, not Content: Why Humanizing Social Media Marketing is Necessary for Success

Aliza Sherman
Author
www.alizasherman.com

Aliza Sherman is a web pioneer who helped pave the way for women on the Internet in the early 90s with the organization she founded, Webgrrls International, and the company she started, Cybergrrl, Inc., that helped brands connect with women online. She founded one of the earliest social media agencies, Conversify, and an early mobile marketing and apps company, Mediaegg. Aliza currently consults companies and organizations on digital marketing strategy and day-to-day social media management. She is the author of 11 books including Social Media Engagement for Dummies and The Happy Healthy Nonprofit.

In this podcast, Aliza talks about what marketers need to be aware of, and beware of, when using social networks, especially avoiding the technology trap. She discusses the importance of making people feel heard, and tells us why reaches and likes are not valuable ways to measure the success of social media marketing efforts.


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Just a Moment for Marketing: Can You Get There From Here?

Linda asks: Should marketing be your priority now?

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