Article: "Post-Election Marketing: Five Things for after November 8th" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article
Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.
SAC® Press Release: Post-Election World Offers Challenges and Opportunities for American Business – Read release
Podcast: Linda Popky interviews Thomas Barta, author of The 12 Powers of a Marketing Leader, who talks about the fact that less than half of marketers are happy with their influence and career success. - Listen
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Video: Just a Moment for Marketing: Mocha on Marketing: Telling Me a Story – View the video
Newsletter: Marketing Leverage Times - Summer 2016 edition – Read now
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Thomas Barta speaks, writes, and consults to customer leaders on achieving their organizational growth aspirations. A former McKinsey partner, his clients have included many of the world’s most prominent companies, including over two dozen of the Fortune 500. His research-based concept of customer leadership helps senior marketers and other leaders develop a top management view of the marketplace and the organization, enabling them to shape the C-suite agenda and drive profitable growth. He is the co-author of the recently published book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.
In this podcast, Thomas talks about the fact that less than half of marketers are happy with their influence and career success. He discusses what makes marketing leadership so different from other functional areas, introduces the value creation zone, and explains why a focus on leadership and digital technology is not enough to be a successful marketing leader.
Listen to this podcast.
Linda asks: Are you listening to your customers?
This past week Target hit a bullseye with its Black Friday promotion–selling 3200 TVs a minute or 192,000 televisions before breakfast.
You can bet that most of those people came for the low priced, low-margin TV, but picked up a few other things while they were in the store, too. And nearly a week later, here we are still talking about it!
While many of us might not be caught dead mixing it up with those frenetic retail shoppers on the day after Thanksgiving, it’s a good lesson that these kind of tried and true promotions happen year after year for a good reason–they actually work.
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Linda asks: How are you managing dissonance?