Top of Mind Thursday August 25, 2016: Rio de Janeiro Blues

Top of Mind Thursday

In spite of all the pre-event buildup and concerns, the Rio Olympics came off quite well.

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There were a few glitches–green water in the diving pools, a collision between a kayak and a sofa, etc. But overall, the fears of Zika infection, violence, and total chaos appear to have been much overblown.

But there are a few people feeling blue following the event…such as the Russian athletes and para-athletes who were banned from competition because of doping allegations, and Hope Solo of the US women’s soccer team, who has been suspended and removed from the team because of her snarky comments after an early American loss.

Then there are the 4 American swimmers, led by Ryan Lochte, whose fabricated story of assault by Brazilian police officers was both insulting to the Brazilian hosts and embarrassing to all Americans.

Those men and women who competed fairly and honestly, and behaved well were richly rewarded in Rio–whether or not they medaled. Those who tried to skirt the system or didn’t take loss in stride are feeling the repercussions of their acts. And that’s what competition is really all about.

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Just a Moment for Marketing: Mocha on Marketing: Shedding

Linda advises: Accept customers as they are.

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Top of Mind Thursday August 18, 2016: The Girls in Ipanema

Top of Mind Thursday

As the Rio Olympics heads into the final days, the US is approaching 100 medals–nearly a third of those gold.

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Swimmer Michael Phelps has added to his dominance of the sport with six more medals, four of which are gold.

But the real news is how many US women have come through with championship performances. From Ginny Thrasher, who brought home the first American medal for air rifle, to gymnast extraordinaire Simone Biles, who captured 5 medals for gymnastics, and Simone Manuel, who earned 4 for swimming, the American women have done an outstanding job. Just today, the US women swept the 100 meter hurdles.

Sure, there have been disappointments: the women’s soccer team failed to even make it to Rio for the championship rounds and the highly touted duo of Kerri Walsh Jennings and April Ross left with only a bronze medal for beach volleyball.

The American women are a diverse group, racially and ethnically. They represent the drive and spirit that is what makes America great. Let’s hope they get the recognition they deserve when they head home with their new hardware.

To subscribe, please click here.

Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Just a Moment for Marketing: Mocha on Marketing: Creature of Habit

Linda says: Brands are consistent representations of quality.

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