Just a Moment for Marketing: Drought Tolerance

Linda advises: Peel away the artificial layers to reveal what’s underneath.

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Leave a comment

Top of Mind Thursday July 21, 2016: Faster than the Speed of Sound

Top of Mind Thursday

Melania Trump had barely finished her presentation to the Republican National Convention on Tuesday evening when the Web was abuzz discussing how whole sections of the presentation were identical to one by Michelle Obama in a similar venue 8 years ago.

Leverage2Market Logo

What I find most amazing about this whole episode, is that in today’s fast-moving, digital, connected, research-anything-in-seconds world, this kind of mistake is allowed to happen.

We know that when public figures misconstrue their employment history, military service, or educational background, the truth finds it way out. We’ve seen the power of videos to show us within seconds what really happened at a terrorist attack, natural disaster, or police shooting. Teachers have been relying on online tools to check the originality of students’ compositions for years.

What happened here? A low-level staffer put this together without being aware of the consequences. The question is why no one else double-checked what was being said in such a high visibility venue *before* Mrs. Trump took the stage.

What simple errors are happening in your organization because no one took the time to double-check your messages before they were made public?

To subscribe, please click here.

Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

(650) 281-4854

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , | Leave a comment

Why Without Vision and Leadership, Brands Suffer

sunny-bonnellSunny Bonnell

Sunny Bonnell has the ability to see a brand come alive from the very beginning. A prominent bluegrass player by the time she was eleven, Sunny was a street musician and theatre actor before co-founding Motto in her early twenties. She attended the prestigious Savannah College of Art & Design, where she pursued an MFA and earned four art scholarships, all while leading Motto to award-winning recognition.

In this podcast, Sunny talks about the leader’s role in building a brand, why articulating meaning is so important, and how brand and culture are truly symbiotic. She talks about why what looks like branding issues is often masking much deeper culture and leadership problems that must be solved first.

ListenListen to this podcast.

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged , , , , , , , , | Leave a comment

Just a Moment for Marketing: Non-Transformation

Linda advises: Be careful not to push customers in a direction they don’t want to go.

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Leave a comment

  • Upcoming Events

  • What’s New

    Article: "Why Growth Hacking Fails" by Linda Popky on Mad Marketer - Read article

    Podcast: Linda Popky interviews Sunny Bonnell, cofounder of Motto, who talks about the leader's role in building a brand. - Listen

    Newsletter: Marketing Leverage Times - Summer 2016 edition – Read now

    MENGonline.com: "5 Steps to Matching Customer Experience and Marketing Promises" – Read article

    SAC® Press Release: Summertime No Vacation For Business Momentum – Read release

    Video: Just a Moment for Marketing: Drought Tolerance – View the video

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats

Leverage2Market Associates