Top of Mind Thursday February 4, 2016: Staying on Top of Your Game

Top of Mind Thursday

At 45-4, the Golden State Warriors basketball team has the best record in professional sports.

Leverage2Market Logo

So you’d think that last weekend’s game against the Philadelphia 76ers, the team with the worst record in the NBA, would be a piece of cake.

And for most of the game it was. At one point in the third quarter, the Warriors were ahead by over 30 points…until they relaxed and let the 76ers catch up–tying the game with just a couple of seconds left.

The Warriors won on a last-minute basket, but, given where they were earlier in the game, they should have never gotten into this position.

This is what happens when you take your lead for granted. How can you ensure your team stays on top of their game at all times? It’s never safe to assume anything is a slam-dunk.

To subscribe, please click here.


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


 

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , , | Leave a comment

Just a Moment for Marketing: The Right Marketers Matter

Linda asks: What qualities should you look for in a marketer?

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Leave a comment

Top of Mind Thursday January 28, 2016: Timing is Everything

Top of Mind Thursday

This week I got a call from a sales rep, following up on a report I had downloaded, and asking if I had any questions.

Leverage2Market Logo

The problem is I’d downloaded that report back in October! Not only did I no longer need assistance, I didn’t even remember who the company was or what the report was about.

Unfortunately, this organization is not alone. Too many companies create marketing materials, ask prospects to complete forms to access them, then never follow up! Or, as in the case here, they wait so long, the followup is useless.

Sometimes the best thing we can do to get new business is just show up–in a timely fashion.

And speaking of timely, my book was nominated for Marketing Book of the Year. It needs your vote this week to be a winner. Vote here between now and Saturday.

To subscribe, please click here.


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


 

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , | Leave a comment

Top of Mind Thursday January 21, 2016: Continual Reinvention

Top of Mind Thursday

I’m spending the week at Rancho la Puerta, a Mexican health resort and spa, just south of San Diego.

Leverage2Market Logo

This resort was founded in 1940 and has grown continuously ever since, so that today it is ranked one of the top destination spas in the world.

The co-founder, who is about to turn 94 years old, spoke to guests the other night. After growing a small shack in a quiet Mexican town into a world-class resort over 76 years, you’d think she’d be happy to bask in her success.

Not a chance. She told us she is an avid exerciser and reader, and has created a full set of ambitious goals for herself this coming year. Furthermore, she’s about to embark on her fourth career–as a public speaker.

Many of us stop and rest on our laurels, congratulating ourselves on how far we’ve come–instead of looking at how we can continually reinvent ourselves to achieve even greater success.

What are you doing to reinvent yourself and your business? No need to wait until you’re 94!

To subscribe, please click here.


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


 

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , | Leave a comment

  • Upcoming Events

  • What’s New

    Press Release: Linda Popky Selected As “Top-Idea Maven” by The Woman’s Advantage® – Read release

    NEW! Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

    PR News Article: "Hitting It Out of the Park: Making the Most of Presentations to Management" by Linda J. Popky, a chapter in PR News's The Book of PR Measurement, Vol. 9.

    SAC® Press Release: Half a Century of the Big Game: What Businesses Can Learn from America’s Super Bowl Obsession – Read release

    Newsletter: Marketing Leverage Times - Summer 2015 edition – Read now

    Video: Just a Moment for Marketing: The Right Marketers Matter – View the video

    Podcast: Linda interviews Michael Connor, VP Industry Innovation, Silicon Valley Innovation Center, who talks about what's driving the next generation of customer engagement and experience. - Listen

    eBook: Disciplined Marketing for Building a Professional Services Practice - Download the eBook!

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats

Leverage2Market Associates
×
Menu