Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
PR News Article: "Hitting It Out of the Park: Making the Most of Presentations to Management" by Linda J. Popky, a chapter in PR News's The Book of PR Measurement, Vol. 9.
SAC® Press Release: Free Trade Agreements Come With Heavy Baggage – Read release
Newsletter: Marketing Leverage Times - Summer 2015 edition – Read now
Video: Just a Moment for Marketing: Be a Disrupter – View the video
Podcast: Linda Popky interviews Jeffrey Hayzlett, Primetime TV and radio host, bestselling author, who talks about why being relentless is critical for business leaders. - Listen
eBook: Disciplined Marketing for Building a Professional Services Practice - Download the eBook!
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Marketing Above the Noise
Linda asks: How can you use disruption to your advantage?
The words of the inimitable Yogi Berra echoed in my mind on Tuesday, when my world champion San Francisco Giants were officially eliminated from this year’s post season play.
Yogi,who died last week at age 90, was an 18-time All Star who played in 14 World Series for the Yankees and won 10 of them.
But he’s remembered today as much for his way with a turn of phrase as his accomplishments with the bat and glove.
Yogi told us when we come to a fork in the road, take it. He said you can learn a lot just by watching. No one goes there anymore–it’s too crowded. And, my personal favorite, baseball is 90% mental and the other 50% is physical.
Sometimes you can fight to the end and win. But sometimes, though it ain’t really fair, it really is over. RIP, Yogi.
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Primetime TV and Radio Host, Bestselling Author
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of two bestselling business books, The Mirror Test and Running the Gauntlet. His third book, Think Big, Act Bigger, released in September 2015.
In this podcast, Jeff talks about why it’s so important to challenge our self-imposed limits and why being relentless is critical for business leaders. He discusses the importance of setting conditions of satisfaction upfront, creating the right company cadence, and why successful executives need to kill a few squirrels.
Listen to this podcast.
Linda advises: Build solid marketing strategies.