Top of Mind Thursday May 5, 2016: A Day to Never Forget

Top of Mind Thursday

Today is Yom HaShoa, Holocaust Remembrance Day– a day to remember the millions of people who died at the hands of the Nazis during World War II.

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We’re reaching a new era. At 71 years post-war, there are fewer and fewer survivors left each year–fewer and fewer people to share the horrors of what transpired and how it felt to survive.

It would be nice to say we’ve learned our lesson, but unfortunately that doesn’t appear to be the case. Seven decades later, we still see hatred and violence perpetuated solely because of a victim’s race, religion, ethnic background, or sexual orientation.

It’s important to remember that the Holocaust did not begin with concentration camps and gas chambers. It began with simple acts of ostracism, with the denial of small but simple rights and freedom. By the time, millions of Jews, Gypsies, gays, and other outcasts were piled into cattle cars and sent to their deaths, the machine was already in place and running on autopilot.

The time to show we understand this lesson is now. It is in the actions we take every day that we show we have learned never to forget and that we will never let it happen again.

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Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.


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linda@popky.com
(650) 281-4854
www.leverage2market.com


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Just a Moment for Marketing: Timing is Everything

Linda advises: Respond when the iron is hot!

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Top of Mind Thursday April 28 2016: The Artist Formerly Known as Prince

Top of Mind Thursday

It’s turning out to be a bad year for aging recording artists.  Last Thursday, Prince was found dead at his home in Minnesota at the age of 57.

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I have to confess that I have never been a die-hard Prince fan. I liked Purple Rain and some of his other hits, but that was about it.

However, what’s come out in the last week has been an overwhelming number of tributes not just from fans, but from other musicians, who considered Prince to be one of the best musicians of their generation. He also had the courage to fight back against what he considered an unfair agreement with a record label, by giving up the use of his own name until the contract expired.

Unfortunately, all that talent, fame and money was not enough to allow Prince to live a long life. But while he was alive his unique branding certainly helped him stand out above the noise in the music world.

Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.

To subscribe, please click here.


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


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Don’t Believe What You Hear: The Middleman is Alive and Thriving!

marina-krakovskyMarina Krakovsky
Author
The Middleman Economy
www.themiddlemaneconomy.com

Marina Krakovsky is a Silicon Valley-based social science and business journalist who is the author of The Middleman Economy: How Brokers, Agents, Dealers and Everyday Matchmakers Create Value and Profit. Her articles and essays have appeared in Discover, The New York Times Magazine, Scientific American and Scientific American Mind, O: The Oprah Magazine, Psychology Today, Slate, Fast Company, Stanford Magazine, The Washington Post, Wire and others.

In this podcast, Marina talks about why, in spite of all rumors to the contrary, the middleman is thriving in today’s Internet world, and why the new generation of middlemen includes companies like Uber, AirB2B and Task Rabbit. She discusses why marketers need to understand the value middlemen provide, and the three key roles middlemen can provide in a marketing setting.


ListenListen to this podcast.


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