Top of Mind Thursday August 27, 2015: To China and Back

Top of Mind Thursday

This week the US stock market, due to concerns about China’s economy, took a major dive, with the Dow at one point losing over 1000 points.

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Then a funny thing happened. It started to bounce back. By the end of the day the loss was not nearly that severe, and yesterday and today the market is making good gains.

That’s the problem about looking at a single event or point in time and making conclusions. We tend to do this not just with the stock market, but in our personal and business lives as well.

How can you help your customers look beyond China, or whatever is on their minds at the moment, and be successful for the long run?

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Marketing Above the NoiseMy new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.

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linda@popky.com
(650) 281-4854
www.leverage2market.com


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Just a Moment for Marketing: The Power of Harmony

Linda asks: Are the key players in your business harmonizing effectively?

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Top of Mind Thursday August 20, 2015: What’s Beneath the Surface

Top of Mind Thursday

Most of us see Amazon as a smooth, well-run machine — delivering book, music, electronics, and just about all kinds of goods and services quickly and reliably.

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But a recent New York Times  article implies all may not be calm below the surface at Amazon. The company has a reputation for driving its employees hard, creating strong internal competition that often leads to backstabbing and internal fights, and a high rate of burnout.

Does Amazon succeed because of these traits, or in spite of them? Possibly a little bit of both. The question is what can we learn from these revelations?

Is your business too Amazon-like…or not enough?

To subscribe, please click here.


Marketing Above the NoiseMy new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.

Download a FREE chapter now.

What people are saying.

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


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When Your Reputation’s On the Line: How Small Businesses Can Use Brand Strategy Effectively

maria-ross2Maria Ross
Brand Strategist
www.red-slice.com

Maria Ross is a brand strategist, author, and speaker who believes cash flow and creativity are not mutually exclusive. As creator of Red Slice, she advises startups, entrepreneurs and small to midsize companies on how to craft irresistible brands Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, and her humorous and heartfelt memoir, Rebooting My Brain.

In this podcast, Maria talks about why brand is just as important for small businesses as for large ones. She discusses the biggest mistakes entrepreneurs make when trying to build their brand, as well as how social media can help or hurt a branding effort.


ListenListen to this podcast.


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