Top of Mind Thursday January 19, 2017: Marching Forward

Top of Mind Thursday

This past Monday, we celebrated the birthday of the late Dr. Martin Luther King Jr., the civil rights icon who changed American history with his March on Washington in 1963.

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On Saturday, the day after Donald Trump will be inaugurated as the 45th president of the United States, hundreds of thousands of people will again be marching on Washington–as part of the Women’s March. 

This march, with more than 600 sister marches in every state across the nation and many other countries, is a way for many of the people who have felt disenfranchised and dismissed by the results of this election to stand together to protect rights, safety, health, and families, and to recognize the strength our country gains from diversity.

A million or more people marching across America won’t necessarily change the policies or views of the new Trump administration overnight. But it makes clear that this was not a normal election: the new president lost the popular vote and won the electoral vote with only a small margin in many states. Furthermore, his comments have insulted and marginalized many groups, including women, minorities, non-Christians, immigrants, the LGBT community, and the disabled.

We are a country that welcomes the downtrodden and the refugee, that has fought to establish civil rights for all–regardless of race, creed, religion, national origin, or sexual orientation, that has led innovation to keep our water and air clean, and that continues to support those around the world who fight for democracy and freedom.

No single individual can be allowed to turn back the progress we’ve made. So from 1963 to 2017 and beyond, we march forward.

“Our lives begin to end the day we become silent about things that matter.”
                                        Dr.Martin Luther King, Jr.

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Just a Moment for Marketing: Mocha on Marketing: Let’s Shake on That

What kind of behavior are you training into your customers?

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Top of Mind Thursday January 12, 2017: Too Much of a Good Thing

Top of Mind Thursday

When it rains, it pours. Except in California, where it hasn’t rained regularly in years.

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This past week, though, the state experienced severe rainstorms, delivering more than 350 billion gallons of water into Northern California reservoirs, all but alleviating the 5-year drought in the northern part of the state.

In fact, so much rain came down so quickly, that much of it was wasted–with rivers overflowing their banks and reservoirs spilling over beyond capacity.

In business, we spend so much time trying to “make rain” that we often don’t have a plan for what to do when too much comes in at once. Too many leads can’t be followed up in a timely fashion. Too many product orders can’t be fulfilled. Too many new customers can’t be supported.

How you would cope if your rainmaking efforts succeeded big time? Are you ready? Can you bring in additional resources? How can you scale to handle increased demand?

Ask these questions now. Before your best business efforts are washed away with the storm.

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Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Just a Moment for Marketing: Catching Pokemon

Linda asks: Can you capture the attention of your audience?

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