Article: "Hitting the High Road in 2017" by Linda Popky on Women in Consulting Blog - Read article
Article: "Social Media Brand Bullying: Five Actions to Consider" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article
Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.
SAC® Press Release: American Businesses Still Need to Maintain a Global Focus – Read release
Podcast: Linda Popky interviews Dan Weedin, CEO, Toro Consulting, who talks about why mindset is so critical for small businesses to succeed and grow. - Listen
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Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Linda asks: What communities do your customers belong to?
Record rainfall in Northern California caused water levels in the dam, the highest in the country, to exceed 100% of capacity. Water began to flow at a high rate over both the main spillway and the emergency spillway. Only then did it become apparent that the half-century old design really wasn’t meant to handle this kind of water release.
Nearly 200,000 people were evacuated while dam operators worked to lower the water level in Oroville Lake. Now, we learn that 10 years ago environmentalists raised the issue of whether the spillways would hold up in an emergency. They were rebuffed by government engineers who said the chances of needing the spillways were extremely remote and didn’t warrant the expense of reinforcement.
Those people downstream of the Oroville Dam this week didn’t appreciate the remoteness of the probability they’d be in this situation, as they fled for their lives. They just hoped quick thinking could fix a situation left unsolved.
What remote but potentially fatal issues does your organization choose to ignore? What processes should you put in place to test emergency responses now–before your business is washed away?
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Toro Consulting Inc.
Dan Weedin is a business growth consultant based in the Seattle area. His innovative ideas and strategies help business owners grow, develop, and protect their business and people. He is a commercially published author whose latest book is titled Unleashed Leadership. Dan’s work has been featured in leading business journals, like US News & World Report and Fast Company.
In this podcast, Dan talks about why mindset is so critical for small businesses to succeed and grow. He shares tips on how to sustain business growth, and he tells us businesses should expect to have 3 crises per year and learn how to plan for them.
Listen to this podcast.