Article: "5 Lessons from United Airlines Recent Customer Service Crash" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article
Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.
SAC® Press Release: Harshly Opposing Political Views in the Workplace Offer New Challenge for American Organizations – Read release
Podcast: Linda Popky interviews Roberta Kiphuth, President of Detati Digital Marketing, who talks about how technology has changed marketing for small businesses. - Listen.
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Video: Just a Moment for Marketing: Time for a Checkup – View the video
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Linda advises: Consider a checkup for your business.
Some things have changed dramatically. In 2003, we had clam shell cell phones from Samsung and Nokia that handled telephone calls and that was about it. Amazon was still selling mainly books, music, and videos. And if you told people you’d rent out your couch to strangers or hire them for 15 minutes to get you from Point A to Point B, people would have thought you were totally crazy.
Yet, the more things change, the more they stay the same. Brands today are trying to stand out from their competitors as they convince prospects to be customers. There is still too much noise in the marketplace (in fact, there’s more than ever before!), and too many companies who believe if they build a product or service, customers will automatically come.
Today, more than ever, it’s critical to stand out above the noise. Are you being heard in the right places by the right people? If not, give me a call. Or a text. Or a Facebook DM. Or a tweet. Let’s get you on the right track for the next 14 years.
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Let us help your business rise to the top.
Salim Omar, president of CPA Marketing Genius, interviews Linda Popky, who discusses her book, Marketing Above the Noise. General discussion of marketing today versus marketing as it was done in the past.
Linda observes: We live in a connected, easy-access world.