Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company

Jen Berkley Jackson
Owner
The Insight Advantage
www.theinsightadvantage.com

Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations use customer insight to grow profits and market share. She works with companies to determine research strategy and then to implement a variety of customer feedback tools, including phone and online surveys, focus groups, market research, and one-on-one interviews. Jennifer has experience managing research projects in a multitude of industries including high tech software and hardware, consulting services, medical equipment, pharmaceuticals, utilities, and more. She also teaches The Power of Market Research at UCSC Extension Silicon Valley.

In this podcast, Jen talks about why companies should consider adding benchmarking, or best practices, surveys to their strategic marketing program. She discusses how benchmark surveys can help establish brand thought leadership, and discusses the three most important things organizations should consider to get the most mileage out of a benchmarking survey.


ListenListen to this podcast.


This entry was posted in Marketing Thought Leadership Podcast, Podcasts and tagged , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats