Author Archives: Leverage2Market

Top of Mind Thursday June 22, 2017: Alexa, Let’s Buy Organic

Last Friday, Amazon announced they were expanding shopping choices big-time by purchasing organic retail grocer Whole Foods for close to $14 billion. With Whole Foods 400+ stores, the deal will give Amazon a physical brick-and-mortar footprint it’s been lacking. It … Continue reading

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Just a Moment for Marketing: Too Much of a Good Thing

Linda recommends: Plan for when too much comes your way.

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Top of Mind Thursday June 15, 2017: 16 and Won

Monday evening, the Golden State Warriors won the NBA Championship by beating the Cleveland Cavaliers, four games to one.  The Warriors were favorites to win the series, having come in with the best record in the league and winning all … Continue reading

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Expect Employees to Leave and Come Back: The Strategic Advantage for Companies Who Understand the Boomerang Principle

Lee Caraher CEO DoubleForte PR & Digital Marketing www.leecaraher.com Lee Caraher is the CEO of Double Forte PR & Digital Marketing, where she’s known for her practical solutions to big problems. She is the author of Millennials & Management, based … Continue reading

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    Article: "5 Lessons from United Airlines Recent Customer Service Crash" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article

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    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

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