Jane Willis has successfully launched dozens of products at major corporations and start-ups. She was a VP of Product Marketing ad Adobe Systems and head of marketing for a small company, PayCycle, which was sold to Intuit. At Proper Rebel, her mission is to help companies launch and grow products.
In this podcast, Jane talks about the key strategy questions that need to be resolved to have a successful product launch. She discussed some of the 25+ ways companies can compete strategically in a marketplace, and discusses some of the most common product launch mistakes she’s seen over the years.
Listen to this podcast.